Co-Founders,  Meg and Cindy

Meg and Cindy were friends and neighbors in Virginia when, at a neighborhood gathering in 2014, they chatted about how to dress up their fitness tracker bands. Meg, who has a background in fine arts, came up with a few prototypes. After a few items were posted on Etsy on a whim, Fitness Bitsy grew into a successful business, and 7 years later, they are still run the bracelet business, contributing all profits to Cape Ivy.

Using the skill from their business, Meg and Cindy started Cape Ivy in memory of Meg’s son, Gavin in 2019. In March 2020, Cape Ivy became a 501(c)(3) organization.

Meg and Cindy

Cape Ivy Board of Directors

Bic DeCaro
Beth Cox
Shawn Cox
Dee Flaherty
Jennifer Graham Clary
Cindy Hargroves
Meg Smith

Our Funding

The mission of Cape Ivy is possible due to the commitment and support of our donors, business sponsors and grants. Cape Ivy is managed, promoted and sustained solely by volunteers. 

Corporate Sponsors and Partnerships

Information about sponsorships is available here.

Northern Virginia

Atlanta, GA

Roanoke, VA

Etsy shop

Grants Received

Conboy Foundation (CA) 2022 and 2023

Lions of Virginia Foundation (LOVF), including Crozet Lions Club, Rivanna Lions Club, Charlottesville Lioness Lions Club, and Charlottesville Host Lions Club (2022)

Bama Works Fund of the Dave Matthews Band (Fall 2021)

Easterns Automotive Group community outreach program Helping Hands, a partnership with ABC7 in Washington, DC (2021)

Party Parade Endowment Fund (2021 and 2022)

Fortune 500 multinational company (2020)

Pilot program with Catchafire through Charlottesville Area Community Foundation (2020, 2021, 2022)

Google Ads

Amazon Smile (through Feb 2023 – discontinued by Amazon)

Memorial Gifts

Friends and Family of Ted Struble

In Kind Donations

Thank you to the following for providing us with gifts-in-kind donations.

David Coleman ( Photography advice and banner photos
JP Networks, Charlottesville Computer Monitor


Marl M – Wed design Support (Catchafire) Sara C – Instagram support (Catchafire)
Amy – sewing ponchos Alyssa – sewing masks and headbands
Nathan K – Google Ads Setup (Catchafire) Jan H – Finance questions answered (Catchafire)
Delaney – Child Life Month post cards Our models