Co-Founders,  Meg and Cindy

Meg and Cindy were friends and neighbors in Virginia when, at a neighborhood gathering in 2014, they chatted about how to dress up their fitness tracker bands. Meg, who has a background in fine arts, came up with a few prototypes. After a few items were posted on Etsy on a whim, Fitness Bitsy grew into a successful business.

Using the skill from their business, Meg and Cindy started Cape Ivy in memory of Meg’s son, Gavin in 2019. In March 2020, Cape Ivy became a 501(c)(3) organization.