About Us

Meg and Cindy were friends and neighbors in Virginia when, at a neighborhood gathering in 2014, they chatted about how to dress up their fitness tracker bands. Meg, who has a background in fine arts, came up with a few prototypes. After a few items were posted on Etsy on a whim, Fitness Bitsy grew into a successful business. They call it their “accidental business.” Cindy contributed her engineering and business background to running the business, while Meg was the primary designer.

During their years of making bracelets, Meg was caring for Gavin. She designed a poncho for him, and his poncho went with him to the hospital each time he was admitted. Nurses and other staff would ask Meg where he got his poncho. Meg wanted to make ponchos for other children in the hospital, knowing that they provide comfort. This was a way that she could support other families going through what she and her family did.

And from there, Cape Ivy was conceived. Using the business skills Meg and Cindy learned from their first business, they were able to quickly start providing ponchos to children.

Our Board of Directors

The Board of Directors met for the 1st time on March 10, 2020. Two of our Board Members were connected electronically.


Missing from photo: Jennifer Graham Clary and Dee Flaherty

The complete bios of our board members are HERE.