Co-Founders,  Meg and Cindy

Meg and Cindy were friends and neighbors in Virginia when, at a neighborhood gathering in 2014, they chatted about how to dress up their fitness tracker bands. Meg, who has a background in fine arts, came up with a few prototypes. After a few items were posted on Etsy on a whim, Fitness Bitsy grew into a successful business, and 10 years later, they are still run the bracelet business, contributing all profits to Cape Ivy.

Using the skill from their business, Meg and Cindy started Cape Ivy in memory of Meg’s son, Gavin in 2019. In March 2020, Cape Ivy became a 501(c)(3) organization.